This is Fondren Live (in Jackson Mississippi). It's a fun local event where all the businesses in the area stay open late, serve food, play music, and have a great time! Fondren Guitars played a big part in promoting this event and was offering a lot of entertainment for the local community. We wanted to capture that. So, we shot and produced this video.
The centers around Fondren Guitars and the entertainment they were providing this one night. It was shot and edited to work well on Instagram Reels (because that's where attention is) and everyone was happy with the result!